The laundry industry figured out one of the greatest grifts in American retail: sell people a giant bottle that’s mostly water, perfume, and vibes.
— Sovey (@SoveyX) May 12, 2026
Most detergent is designed to smell like “clean” before it actually needs to do much cleaning.
You can make your own with the… pic.twitter.com/XjBFL5aRUl